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Peugeot - Euro RSCG collaboration

Mc-creation.com and Euro RSCG 4D Digital joined forces to create a unique and exciting viral game to mark the launch of the Peugeot 3008 Crossover.

The game, which can be played at www.multitaskers.com, is the first of its kind to integrate online and telephone elements simultaneously as users complete challenges.

Indeed, the Multi-taskers game invites users to complete tasks such as balancing a mouse-controlled wheel on a seesaw while completing a number sequence using the keyboard, at the same time as taking a call on their landline or mobile and answering true or false questions.

Targeted at 18-35 year-olds, the aim of the game is to find out whether the user suffers from One Task Syndrome, or not. The game looks to reflect the car’s versatility and technology as is combines elements of a hatchback, Compact MPV and SUV.

Mc-creation was in charge of coordinating and delivering technological functionalities to the new Peugeot 3008 viral campaign. Peugeot's viral campaign available for UK residents at: www.multitaskers.com.