Sony Ericsson
New Product Launch
The Brief:
Create a viral campaign to create a buzz around Sony Ericsson's new cellphone, the W595.
The constraints:
- Multi-language environment
- Handling a massive amount of calls (more than 100, 000 in the first week)
- Handling a massive amount of calls (more than 100, 000 in the first week)
The Job:
- Enabling the viral technology that gets the 'wow' effect
Time to Market:
- 7 weeks
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