Viral Marketing

Viral marketing activity is the star attraction at mc-creation.

 

mc-creation builds viral campaigns for some of the world’s largest Brands and works closely with media and advertising agencies.

 

We specialise in the “not your usual viral campaign” campaigns. Our creative ideas dig deep in to the areas of interactive viral/viewer and data mining areas compared with classic viral videos or viral Flash games.

 

mc-creation’s viral technology allows the main character of the viral video to call and interact with viewer in a “live” setting.

 

The viewer can also interact with the video thereby generating multiple endings using his or her voice or the touchpad of his/her telephone. Advertising becomes personal, memorable, engaging.  It gets shown to friends – it becomes viral.

 

In the process of spreading the viral campaign we can collect demographic data from the viewer (name, surname, telephone number and email address) - ideal for brands with multiple marketing targets (brand awareness, sales and data-mining).

 

In 2008 for example Cisco, Toshiba and Sony Ericsson successfully used our expertise and top agencies using this ‘click to call’ technology on behalf of their clients have already won seven professional awards for creativity, results and interactivity.

 

Call us to see the full showcase and a breakdown of all the features as well as some of the breakthrough results we have achieved for our clients.