
Connected TV
What is Connected TV?
In broad terms a Connected TV is a Television (usually a HDTV) that connects to the internet via your modem and access content from the internet directly (without interfacing your computer to it) through a navigation system provided by the connected TV manufacturer or a set up box / connected gaming console supplier. Most of the new high end televisions nowadays are connected TV sets. It is estimated that 62% of TV sold by 2013 will be connected TVs.
From the navigation system of your connected TV, you will be accessing a wide range of programs that you will then stream from the net directly on your TV. These programs can be free, pay per view, require a subscription or restricted to a professional audience.
What we can do with Connected TV applications?
The beauty of connected TV is that you are able to mix the various functionality you will find on a website, broadcast HD content and use it as a social networking extension.
Your connected TV channel via its cloud based administration will be completely customisable and updatable by yourself much like your website Content Management System.
For brands:
We can create a new window of opportunity to contact, attract, broadcast content and socialise with your customers or followers.
For professionals:
we can turn your connected TV application as an internal video communication tool or a digital signage solution your point of sales.
Why should you get one from us?
Having worked and dissected most of the manufacturers and content platform providers SDKs and APIs, we can quickly roll out your project and make it available on the manufacturers apps selections menus.
We will work independently or as part part as a company/advertising agency team handling all or some of the following tasks:
- Project structuration and Project management
- User experience
- Graphic Design
- Programming (AS2 and AS3)
- Testing
- Platforms SDK roll out
- Manufacturer application validation process
- Maintenance